According to statistics consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the crowd?

If you have chosen Outdoor advertising as a part of your marketing mix then you have done well. Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere for decades. OOH allows brands and businesses to engage with their target audience in ways that other mediums have not been able to match.

After doing a bit of research on what works and what audiences respond well to, we have put together tips to help you deliver a rich and relevant Ooh marketing campaign.

Choose The Right OOH Method

There is a myriad of ways to get your marketing out to your audience. However what you aim to do more than just get it out there is to ensure that it is impactful and meets the campaign objectives. Seems a no-brainer that first and foremost you need to establish the results you want to achieve. Do you want to improve site traffic, click-through rates, or perhaps simply create brand awareness? It’s important to understand that the kind of result you want to achieve will be helpful when selecting the type of OOH method to use.

Understand Your Audience

This is a crucial factor when planning your promotion strategy as the whole campaign is about them, it is for them and it needs to appeal to their tastes. So, don’t be afraid to get your hands dirty in digging up helpful information to determine which section of your potential customers the promotion will engage. It’s critical to understand the behavior and trends of your target audience.

To get an idea of your target customer, you may access this information from your social media accounts. Accessing that vital piece of information will set you in the right direction, helping you develop an original idea for your campaign.

Location

The place where you’ll place your outdoor advertising media will play a massive role in improving the efficacy of your promotion strategy. For instance, you may have one of the largest OOH media in your zone, however, if you miscalculate the placement location, your OOH media may not create the expected brand response. Thus, you should choose a strategic location for your OOH media.

Know Your Competitors

While planning your promotion strategy, it’s important to research the competitors in your market. Getting to know your head-on competitors and their strategies to attract customers may help you build an even more effective OOH promotion strategy.

Through this research, you may understand things your competitor missed, which you can use to improve your strategy. You can also check out their social media platforms to understand how they drive their campaigns to attract and persuade potential customers.

To close off, I would be remiss if I didn’t mention that there’s no right or wrong technique for planning, learning, and implementing your OOH promotion campaign. Depending on your goals, financial plan, customer, and other unique features of your business, you may utilize several methods to improve your OOH campaign’s efficiency. Instead of limiting yourself to only one technique, try as many techniques as possible to identify the working combination of techniques that helps drive success for your business and brand.

Whilst we are on the subject of trying different techniques. If you are looking for an OOH platform that is cost-effective and has a high return on investment you can contact the Eazy Ads team for the Eazy Ads platform. It is the perfect complement to any marketing campaign. The best part of it is that rideshare advertising has the ability to reach beyond your traditional OOH limitations. No restrictions. Also, you don’t have to do the running around when it comes to finding out where your target audience is. Our software allows us to advise you on the best location to maximize your reach. The Eazy Ads solution ensures high exposure and a higher return on investment.