EazyAds

Our Brand Safety Process

Our Commitment to Brand Safety: Driver Vetting and Continuous Monitoring Practices

Professionally Vetted Drivers
  • All Drivers undergo a rigorous 5-stage vetting process before they are approved for any campaign. This includes initial eligibility checks for valid driver's licenses and insurance, followed by in-person interviews to ensure their track record and character align with our brand's values. Only the most reliable and professional drivers are selected, safeguarding your brand image
Extensive Background Checks
  • We conduct comprehensive background checks to ensure safety and reliability. This includes:
  • Criminal Record Check: Thorough review of any criminal history to assess trustworthiness.
  • Traffic Offenses: Detailed review of any recent traffic fines or offenses using verified portals.
  • Document Verification: Ensuring all necessary documents like Driving License PrDPs, ID, and vehicle inspection reports are in order.
Top-Rated Drivers
  • We select only top-rated drivers who maintain a minimum 4.8 out of 5 stars on ride-share platforms. Continuous evaluation based on feedback and performance helps us maintain a superior brand image, ensuring your brand is always represented by the best.
Regular Photo Verification and Vehicle Branding Inspections
  • To maintain consistent brand representation, we conduct regular photo verification and branding inspection checks. Our team ensures that all vehicles meet brand standards for cleanliness and proper ad display. At the end of each campaign, branding is removed to prevent any unintended exposure, keeping your brand’s reputation intact.
Behavioral Metrics through Real-Time Data Tracking
  • We utilize advanced GPS and telematics technology to monitor driver behavior in real-time. This includes tracking speed, area, and braking, adherence to ensure safe driving practices. Any deviations trigger immediate corrective action, ensuring your brand is associated with responsible and professional conduct.
Zero Tolerance Policy - "How is My Driving" Hotline
  • We have a zero tolerance policy for unsafe driving. Our 'How is My Driving' hotline allows the public and road users to report any issues. All feedback is reviewed by our campaign administrators, who take immediate action. This proactive approach ensures the safety and integrity of your brand image.
Ensuring Brand Image on the Roads
  • A positive brand image is critical for success. We ensure that all brand ambassadors represent the true values of your brand through ongoing training, clear expectations, and strict guidelines. Regular vehicle inspections and the use of telematics technology help maintain high standards for safety and appearance, keeping your brand's reputation strong, while delivering Impactful and memorable impressions. 

If you’d like to see a demo of our comprehensive safety processes in action or learn more about how we protect your brand, reach out to us at: 

ruan@eazyads.co.za