#MediaEntrepreneur: Risking the unusual, not settling for the ordinary
EazyAds has entered the transit media space, offering “innovative motion outdoor advertising solutions”. The company has a “vast network” of drivers at its disposal, giving it a “network of campaign vehicles” that move around high traffic areas. EazyAds uses demographic software to pinpoint the correct audience for brand campaigns. It also has in its arsenal proprietary campaign tracking technology that gives real-time metrics, attribution, exposed mobile devices, retargeting, impressions, mileage, heatmaps, tracking software and information on daily routes. Here, the team of Gloria Isaacs, Ruan Cillié and Shawn Eksteen explain their business model and how it all began.